We actually had everyone that was working directly for us on the filming of the project to sign ironclad non-disclosures, including cast, grips, parents/relatives of cast, etc. Given that no one knew for certain that a new Jay album was even in the pipeline as recently as a few months ago, how were you able to ensure maximum secrecy when developing and shooting this project? 4:44 is a work of art, created by an artist at the top of his game and it will age just as well as he has –– without a doubt. What's your favorite song on 4:44 so far?īush|Renz: "Kill Jay Z," "4:44," and "Family Feud" are our top three at the moment but that could change daily as we continue to absorb and devour the album. The resulting conversation, which has been condensed and edited for clarity, can be found below.
![new jay z video new jay z video](https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/hbz-jayz-mahershala-index-1496928521.jpg)
Complex reached out to directors Gerard Bush and Christopher Renz-known collectively as Bush|Renz-to get a little more insight on the inspiration behind the latest 4:44 accompaniment. The "Kill Jay Z" visual touches on this idea and much, much more. "It's about killing off the ego, so we can have this conversation in a place of vulnerability and honesty." "It's really about the ego," Jay told iHeartRadio on 4:44 release day.
![new jay z video new jay z video](https://media.gq-magazine.co.uk/photos/5d13a45aeef92137359fff8e/master/pass/Jay-Z-03-GQ-5Jan18_b.jpg)
Though much attention has been given to the track's lyrical mentions of Kanye West and Eric Benét, the song as a whole-as Jay himself has said-is more concerned with the idea of killing off one's ego.
![new jay z video new jay z video](https://okayplayer-wpengine.netdna-ssl.com/wp-content/uploads/2021/04/JAY-Z-NAS-DJ-KHALED-1536x707.jpg)
The latest piece of 4:44 art, directed by Gerard Bush and Christopher Renz, follows the previously released videos for "Bam," "The Story of O.J.," and the title track. Jay Z dropped the long-awaited visual for 4:44 opener "Kill Jay Z" Friday.